WHAT... if all Axel Springer content, regardless the brand, were combined and available in a single media library?
At present, cross-brand content from Axel Springer, whether video, image or text, cannot be linked. This results in lost clicks and unnoticed old content. Since the creation of content is always associated with costs, unused material is of course unfortuntate. But how can it be bundled profitably?
With a media library displaying old and new Axel Springer content, pictures, videos and texts would be available in an attractive setting. In addition, the content of all brands could be linked thematically on a single platform and generate new clicks. Users could access media offerings regardless of their preferred brand (BILD vs. Welt). A cross-brand balancing act would also be mastered in this way.