Our Vision

We’re the innovation engine that fuels Axel Springer. We help Axel Springer to grow organically and become a true tech company.


Our Mission

At Axel Springer, we want to be the first point of contact for every new, innovative technology product. We take over the planning of projects, the elaboration of concrete solutions, the research of new ideas, technical consulting and implementation for all units.

As an independent, self-organized and modern software engineering company with its own culture, we attract young and hungry talents.


Our Guiding Principles

We believe in our mission and passionately pursue our goals to fulfill it.
We stand for transparency and openness.
We take responsibility and prove that self-organization leads to success.
We want to work with great people.
We dare to be different and question the status quo.
We know that life is short, so we want to have fun together.


Our Values

Modesty, Empathy, Adaptability, Authenticity, Pragmatism & we’re always hungry.