Initiative
Ideation Council
Introducing
The Axel Springer Ideation Council, where innovation thrives & limitless possibilities unfold. Step into a captivating realm where diverse luminaries converge, fueling a symphony of creativity & groundbreaking ideas. This dynamic council emboldens emerging trailblazers, empowering them to shape the future through visionary thinking. Join this vibrant community of changemakers as they redefine boundaries & propel innovation to new heights. This is where the sparks of ingenuity ignite transformative journeys.
4 Quality Gates
Each idea passes certain quality gates to ensure that the Axel Springer Ideation Council judges review the very best notion of the original idea an ideation provided initially.
Step 1 - Imagine your idea came to live & you get the opportunity to write its press release.
Step 2 - We sit together & give feedback on your Press Release & think about what questions will be asked internally & externally about your idea. Those we answer together - this way we’ll be having the same understanding about what we’re trying to achieve.
Step 3 - Take your idea to the next step and prepare a short pitch about 3 minutes trying to follow 4-i-pattern.
Step 4 - You present your magnificent pitch to the Ideation Council. We can’t wait to see you on the virtual stage!
The Ideators
The real heroes of this initiative are our brave colleagues who come forward & tell us about their ideas & how they want to disrupt, optimise & help the Axel Springer family in general.
We collaborated with colleagues from AWIN, Saongroup, SeLoger, Media Impact, NMT People & Culture, NMT, Maz & More, Sales Impact and more.
The Judges
One of our learnings from previous innovation processes involved how we rated ideas & spread the word after we had built something awesome. We pivoted to help the ideators by casting an extremely diverse group of judges with different skill-backgrounds. Those judges rotate every 3 councils, so a new set of brains and skills and preferences help our ideators to expand their networks and the ideation council to reach more Axel Springer brands to get to know the ideas.
The Outcome
The Ideation Council is a cross company framework to rapidly test assumptions/ideas with software. The software prototypes we build have been documented and by the end of each time we evaluate an idea we provided a white paper where we gathered all insights about a certain idea. Whitepapers may be requested by any employee who’s part of the wider Axel Springer family.