Ideas supports external clients & all brands within the Axel Springer group.
We solve challenges by creating meaningful solutions, considering business requirements, user needs, and the highest standard of technology and design. With our broad expertise and team of experienced developers, designers, AI experts, and product managers, we think solutions should be more than the standard and move projects and exciting brands to the next level.
Latest Projects
aravoices
The consumption of audio content has increased strongly in recent years. Audio formats are thus becoming increasingly important for media brands.
The recognisability of the voice and scalability of the production is both a difficulty and an opportunity.
This is where aravoices comes in.
Electronic Foto Accounting
Every editorial team has their own workflow - those are usually based on efficiency & best practices. BILDs newsroom relies every day on new imagery to compose what Germany knows best as the art of BILD - this composition is something that requires photographers & agencies to be paid promptly and exactly the agreed amount & when time runs out on the usage of an image to simply be out of the flow….
Axel Springer Ideation Council
The Ideation Council was a program founded within the ideas to funnel great ideas across the Axel Springer group. Axel Springer is known for bringing ideas to life. We believe each idea our colleague's pitch brings value to Axel Springer. Therefore, we helped each other improve & iterate to reach the core value of every vision.
View our Research & Project Portfolio
Our unique Working Methodes
Innovation framework
Everyone at ideas is welcome to join our innovation process by taking time during the week to develop and present ideas at our innovation funnel. Or by spending a week working with our innovation team. We believe that this spirit of constantly thinking out of the box & conducting research is also helping us with the challenges our clients challenges; we can incorporate the learning & research we do in our daily business to our client's needs.
Machine Learning
Just imagine you’re given hundreds of images where you need to judge its “attractiveness” & this is not only for one offer but thousands of offers. For example, at hotel.idealo.de, they have millions of hotel offers and more than 100 million images which require an attractiveness assessment. That’s why we supported idealo to build an aesthetic & technical quality classifier that assigns a quality score to those images with the help of deep learning.
Research & Prototypes
We encourage our colleagues to share their expertise and skills. We do weekly meetings to chair our work and enhance collaboration & exchange across the different teams. Once a year we organize sessions to show each other what we've learned in the past year. In doing so we can improve ourselves and the result we present.